ASOS Global House Party #TonightIs an all night fashion party


Tonight leading online retailer ASOS is throwing a global house party. How? You ask. Where? Online, of course.

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Jessie Ware will headline the ASOS online global house party

There will even be bands. Jessie Ware, Mount Kimbie, Eliphino and IS TROPICAL will all be performing live sets for the global house party, which will be released online throughout the night.

The global house party is a further effort by ASOS to launch their #TodayIs #TonightIs campaign which encourages users to visit their site and is genius because you know what people do when the go to parties…they bring their friends too.

And that’s the idea. The performances will be released thicker and faster the more people who visit the site, encouraging people to get each other to join the party via their social media networks in order to get that juicy content flowing. After all, what’s a global house party without tunes?

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ASOS loves Australia so much, they are throwing a house party just for us

The best thing about the ASOS global house party? There are a whole swag of ASOS prizes up for  grabs. the second best thing? You don’t have to worry about what you are going to wear. If you are, even though you will be simply siting on your couch, check out their ‘All Nighter Outfit’ section and buy the perfect outfit for your online presence.

You think this sounds nerdy? We think this sounds like the future. We already shop online, now ASOS has us partying there too.

Want to join one of the Australian ASOS global House Party? Head to www.asos.com/allnighter from 7pm AEDT.


Want a taste of what #TonightIs going to be like? Right here…

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