News Events

H&M Melbourne

The first H&M store opened its doors in Australia’s  fashion capital on the weekend in what is being hailed as the Swedish super retailer’s most successful store launch ye   Melbourne’s iconic GPO building on the corner of fashion central Elizabeth and Bourke streets, H&M Melbourne is one of their biggest stores in the world. Considering […]

Show More

How To Wow Your Valentine

No matter what you have planned for this February, 14th, make sure you wow your Valentine this Friday with these fashion tips. DATE WITH YOUR LOVE This is a cinch. If you are having dinner with your love the pressure is off; you already know how to impress him and what he likes. However, if you […]

Show More

Sass and Bide FREETOWN Collection

The new Sass and Bide FREETOWN Collection for spring/summer 2014 wowed the fashion world when it was exposed at New York Fashion Week but now they have taken that wow factor to new heights.   THE CAMPAIGN The digital campaign for the collection has just been released and jaws dropped everywhere as people experienced the […]

Show More

Vintage Style, Zooey Style

When it comes to ultimate vintage style, one celebrity always springs to mind. What might at first seem a unlikely collaboration has turned out to be a match made in heaven. Actress, singer and bona fide ‘it girl’ Zooey Deschanel has teamed up with Tommy Hilfiger to create a collection of dresses that are the […]

Show More

Eco Fashion Undressed

Undress Runways is responsible for  Australia’s largest sustainable fashion shows in the movement towards eco fashion. Devoted to promoting emerging Australian designers who are creating sustainable or eco fashion collections, along with showcasing established fashion designers in the industry, Undress Runways are on a  mission and are taking Australian fashion with them.   Undress Runways […]

Show More

Golden Globes Goddesses

This year’s Golden Globes goddesses were more gorgeous than ever so if you haven’t already, take a look at the first major Hollywood event of 2014 for tips on what this year will bring in celebrity fashion. Right now the after party is in full swing but we are more interested on what happened on […]

Show More

  • perfect

    August 13, 2014 | 0 Comments
    Perfect skin without makeup. Yes, when I was twelve you are probably thinking. And you’re right, it was pretty
  • white

    August 12, 2014 | 0 Comments
    Once reserved for weddings, christenings and the odd American diner apron, wearing white lace has exploded back on the
  • latest-jewellery-trends

    Latest Jewellery Trends
    August 5, 2014 | 0 Comments
    Jewellery is supposed to be the most timeless part of fashion. Times have changed, with jewellery trends changing as
  • shorts-in-winter-oneteaspoon

    July 29, 2014 | 0 Comments
    This winter, cold be damned, shorts did not get packed away. So enamored is the fashion world with shorts
  • how-to-wear-a-trench

    July 22, 2014 | 0 Comments
    Trench coats are in this winter and we know it.  No longer is the trench looked upon as boring British
  • the-winter-hat-trend

    July 22, 2014 | 0 Comments
    The hat isn’t exactly a new kid on the block when it comes to fashion. Having said that, this
  • wearing-double-denim

    July 15, 2014 | 0 Comments
    Double D. The Canadian Tuxedo. Simultaneously the most easiest to wear and most daring outfit the fashion world. Double
  • how-to-wear-white-nail-polish-hands

    July 8, 2014 | 0 Comments
    Fashion’s favourite right now? White. White clothes, white accessories white eyeshadow...and white nail polish.  Everywhere fingertips are aglow with
  • skirts

    How To Wear Skirts In Winter
    July 8, 2014 | 0 Comments
    This season, the cold has done anything but chase the skirt away. Even though leather pants & ripped
  • the-bohemian-wedding-dress

    The Bohemian Wedding Dress
    July 2, 2014 | 0 Comments
    It might be winter but that doesn't mean there aren't some budding brides out there planning a spring or
callout (1)


Sign up for

— — is the home of Australian Fashion. We love what we do and will never stop seeking what's new in fashion and beauty. We are fashion enthusiasts and our editors relentlessly seek the genuine, the unique, and the latest trends. For all of your fashion, beauty, lifestyle and creative inspiration, look no further.