AUSTRALIAN fashion week was hailed as a critical success but acclaim has not translated into overseas sales for designers.

International buyers are less inclined to invest in Australian talent due to the rising dollar.

The editor of fashion business magazine Ragtrader, Tracey Porter, said any designer who exported was “feeling the pinch”.

Indonesia is billed as the next key market for Australian designers, placing the most orders at last year’s event.

But Indonesian buyers told The Sun-Herald they had cut spending by a third this year.

The owners of the Jakarta-based Velvet and Bali-based Funky Princess boutiques said shoppers were unwilling to pay extra for Australian labels.

London buyer Lindy Lopes said she had to look towards other territories.

Designer Alice McCall opted out of this year’s fashion week, instead showing in New York.

She picked up 12 new US accounts and last week collaborated with British retailer Topshop.

Ms McCall attributes her overseas success to keeping prices below those of competitors. “Even with Australian labels that are of the same calibre … our price is pretty competitive,” she said.

Fashion exports bring $240 million to the national economy. Orders would continue over coming months, an IMG Fashion spokeswoman said.

Leave a Reply


Current day month ye@r *

About the author:


  • shorts-in-inter-trench-coat

    SHORTS IN WINTER
    July 29, 2014 | 0 Comments
    This winter, cold be damned, shorts did not get packed away. So enamored is the fashion world with shorts
  • how-to-wear-a-trench

    HOW TO WEAR A TRENCH
    July 22, 2014 | 0 Comments
    Trench coats are in this winter and we know it.  No longer is the trench looked upon as boring British
  • the-winter-hat-trend

    THE WINTER HAT
    July 22, 2014 | 0 Comments
    The hat isn’t exactly a new kid on the block when it comes to fashion. Having said that, this
  • wearing-double-denim

    WEARING DOUBLE DENIM
    July 15, 2014 | 0 Comments
    Double D. The Canadian Tuxedo. Simultaneously the most easiest to wear and most daring outfit the fashion world. Double
  • how-to-wear-skirts-in-winter

    How To Wear Skirts In Winter
    July 8, 2014 | 0 Comments
    This season, the cold has done anything but chase the skirt away. Even though leather pants & ripped
  • healthy-winter-hair-out

    Healthy Winter Hair
    June 24, 2014 | 0 Comments
    Essential to your winter beauty regime is caring for your hair. Long tresses are still the ultimate look right now,
  • ripped

    HOW TO WEAR RIPPED DENIM
    June 24, 2014 | 0 Comments
    It is no secret that distressed jeans are in and by the looks of things they aren't going anywhere
  • diy-skin-care-healthy-skin

    Make Your Own Skin Care
    June 10, 2014 | 0 Comments
    Having healthy, glowing skin is the hottest beauty trend right now and we are talking the real thing, not
  • autumn-essentials-header

    Autumn Essentials
    June 10, 2014 | 0 Comments
    Autumn is well and truly here and the only thing better than working on your new winter wardrobe is
  • expert

    Expert Makeup Every Time
    June 3, 2014 | 0 Comments
    Having expert makeup every time is about more than good skills, it's about having good products too.  Collection or
callout (1)

Instagram Posts

 #flatlay on a Wednesday! Swing lace top, Runaway sandals, Denim overalls and board all from @ghandaclothing #skatergirl #summer #outfit #ghandabyronbay #denim #skate #fashion  The Lauren Bikini
 #mondayflatlay...on the wall! @tigerlilyswimwear Odette Maxi Skirt, Grasse Floral Tank, Delecua Boot, Horteuse Bag & Agatha Hat #perf #boho #summer #fashion #gypset #tigerlillybyronbay  #mondayflatlay One for the guys- The Herschel Supply Co wallets, Mr Simple shirts & shorts, Super Awesome hats, Colab sunnies and Vans kicks all from @superawesomebyronbay #byronstyle #surfstyle #styleicon #summerlovin #summer #summerfashion #mensfashion #skate #herschel #vans #superawesome #colab #mrsimple
 #isabelmarrant #black #lace #summer #style rocking #theperfectdress #blonde #loving #sunshine #australianfashion feeling #gorgeous  #mondayflatlay the perfect #summer outfit from @shopcupcake -Lily White play short, White Closet cut away top, All That Glitters clutch and Gummie resort shoe #summeroutfit #colour #summerfashion #styleicon #summerlovin #fashion #style #stylist #cupcake #shopcupcake

Facebook

  • Look this damn good... www.fashion.com.au/white-on-white

    Look this damn good... www.fashion.com.au/white-on-white

  • Hump Day Heels...

    Hump Day Heels...

  • Look this good, really. www.fashion.com.au/how-to-wear-skirts-in-winter

    Look this good, really. www.fashion.com.au/how-to-wear-skirts-in-winter

  • Perfect.

    Perfect.


Sign up for

— Fashion.com.au —




Fashion.com.au is the home of Australian Fashion. We love what we do and will never stop seeking what's new in fashion and beauty. We are fashion enthusiasts and our editors relentlessly seek the genuine, the unique, and the latest trends. For all of your fashion, beauty, lifestyle and creative inspiration, look no further.