AUSTRALIAN fashion week was hailed as a critical success but acclaim has not translated into overseas sales for designers.
International buyers are less inclined to invest in Australian talent due to the rising dollar.
The editor of fashion business magazine Ragtrader, Tracey Porter, said any designer who exported was “feeling the pinch”.
Indonesia is billed as the next key market for Australian designers, placing the most orders at last year’s event.
But Indonesian buyers told The Sun-Herald they had cut spending by a third this year.
The owners of the Jakarta-based Velvet and Bali-based Funky Princess boutiques said shoppers were unwilling to pay extra for Australian labels.
London buyer Lindy Lopes said she had to look towards other territories.
Designer Alice McCall opted out of this year’s fashion week, instead showing in New York.
She picked up 12 new US accounts and last week collaborated with British retailer Topshop.
Ms McCall attributes her overseas success to keeping prices below those of competitors. “Even with Australian labels that are of the same calibre … our price is pretty competitive,” she said.
Fashion exports bring $240 million to the national economy. Orders would continue over coming months, an IMG Fashion spokeswoman said.