Myer Centre Level One Uncovered Adelaide Fashion Festival 2013

Tuesday the 22nd of October marked the grand re-opening of Level One at The Rundle Street Myer Centre Adelaide. The event was part of The 2013 Adelaide Fashion Festival and was commemorated with a VIP fashion Parade showcasing the latest Spring/Summer fashions.

As the VIP guests entered a small roped off area of the centre they were greeted with wine from Swire & Noble and delicious canapés. The event was catered by Relax in Vintage, a local Adelaide Café that sells coffee and vintage clothing. As guests ate, drank and mingled they were entertained by DJ bliss and snapped by the numerous photographers making them feel like the VIPs they were.

The lights dimmed as guests made their way to allocated seats which were unconventionally arranged all around the centre floor. Under each personalised seat was a gift bag from The Myer Centre and sponsor Zhivago TV.

The show started with a bang as a group of tanned, toned, topless men dressed as construction workers took to the floor representing the recent renovations of the centre. Needless to say, this was a definite crowd pleaser.

With a now extremely excited crowd the fashion showcase began. Girls & guys from Adelaide’s leading agency ‘Finesse Models’ exhibited a range of well styled outfits for the season from a variety of retailers. Labels included Jag, Review, Tempt, Ally Fashion, Rebel Sport, Lovisa, Nine West and many more. Each store put together their latest and greatest looks to create a stylish and vibrant show. Ensembles included sleek black and white designs  and lots of fresh florals and funky sports wear.












The show took a fun turn when a bunch of gorgeous kids came bounding down the runway in tutu’s and animal costumes as they showed off the range of toys from Toy World.

The night ended with a summery splash, models created a party atmosphere as they danced down the runway, blowing bubbles, and carrying beach balls and suitcases. This segment was all about cute and colourful swimwear and was put together by JR’s Surf and Ski.












It was a great night and what a great way to celebrate the re-opening of Level One at The Myers Centre!



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