A BIG DAY FOR GLAMOUR
Sydney Morning Herald
Friday April 1, 2011
IT WAS all for you, women of Melbourne; the gorgeous frocks and pretty women, the handsome dancers, French champagne, even the carefully picked VIPs. At yesterday's rehearsal for last night's Myer 100th anniversary party for 500 celebrities to launch the sparkling $300 million refurbishment of its Melbourne store, the chief executive, Bernie Brookes, described the grand plan the real reason behind the glamour. "It's for women," he said. "Women make the decisions about household expenditure, women have that aspiration for glamour and fashion and beauty. It's women who'll be watching. Fashion is the 'bird caller' for us. The sales of TVs and picture frames are the add-ons." Hours before last night's chic black carpet was unrolled, Myer's production crew was working flat out for that glamour, drilling a company of dancers and an orchestra for their parts in a spectacular "fashion moment" that would crown a night hosted by Bert Newton and starring a galaxy of Melbourne icons of stage, screen, TV and fashion. A steeply stepped black stage had been constructed in the legendary sixth-floor Myer Mural Hall and production staff were arranging Myer's stable of high-profile designers, including Wayne Cooper, Toni Maticevski, Jayson Brunsdon, Kim Ellery and Yeojin Bae into a kind of "class photo" tableau. Janice Breen Burns
© 2011 Sydney Morning Herald
