Sass and Bide FREETOWN Collection The Australian fashion label drops an incredible campaign for their latest collection

The new Sass and Bide FREETOWN Collection for spring/summer 2014 wowed the fashion world when it was exposed at New York Fashion Week but now they have taken that wow factor to new heights.



The Sass & Bide FREETOWN Collection Campaign


The digital campaign for the collection has just been released and jaws dropped everywhere as people experienced the newest, lust-worthy pieces from the Australian label in an incredible 360 degree panorama.


A bare New York City loft acts as the perfect backdrop for whimsical Bazilian model and face of FREETOWN Aline Weber to show off the new key pieces of the collection. Fully interactive, the campaign allows you to scroll over an outfit and with just a click be taken straight to the Sass and Bide E Boutique so you can snap it up instantly.



The FREETOWN Collection is true to the Australian label’s solid reputation for offering up unique fashion that is immediately distinctive from others. With a pieces that are edgy yet feminine, high style yet totally wearable for everyday fashion, FREETOWN has everything you want to wear this season.

All your favourites from the label; the Sass & Bide Dress, Sass & Bide jacket and signature Sass & Bide denim are featured in FREETOWN in styles that are sure to inspire other labels this season, complimented with a twist on the ultimate accessories, the Sass & Bide bralette, and statement pieces of Sass and Bide jewellery.


The FREETOWN ‘White Noise’Sas & Bide Dress


In FREETOWN the Sass and Bide Dress features structured bodices, softened with light, flowing skirts in monochromes that are perfect for pairing with this season’s chunky necklace, or wrist cuffs.


The jacket is as perfect as ever in the Sass and Bide FREETOWN Collection. Referencing the Chanel look with tailored shoulders and form-fitted at the waist in classic patterns, they and are perfect for pairing with a monochrome Sass and Bide Dress, or on trend ripped jeans and a white tee. Loved the world over, Sass & Bide denim comes to FREETOWN in skinny jeans featuring white, metallics, the perfect rip and the ankle zip.


the-sass-and-bide-freetown-collection-the-braletteWhen it come to the accessory of the moment, Sass & Bide always have to do it a little different than everyone else and the perfect example in this collection is the on trend bralette.


The Sass & Bide bralette of FREETOWN does a 180 on all other bralettes out there, with embellishment and strapping on the front, over the chest rather than on the back.


The most recent additions to the Sass and Bide FREETOWN Collection, featured in the campaign are yet to be available in the Sass and Bide E Boutique so stay tuned…


See all the latest delights and the incredible Sass and Bide FREETOWN Collection and photo shoot for yourself at the WELCOME TO FREETOWN 360 CAMPAIGN

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